We are Q.

For many years, we have been working hard with an enthusiastic team to develop exceptional hospitality concepts.

Senior Management

Pauline Verhoef

Director - Quality Lodgings

Enthusiastic, energetic, and creative are terms that best describe Pauline. She believes in a healthy work-life balance, and is not only a dedicated colleague but also the mother of twins. The current economy is based on collaborating, which is more powerful than competing – of that we are convinced!

Pauline is a commercial specialist who has more than earned her spurs as director of marketing and communications of one of the largest Dutch hotel chains.

Peter Heule

Director – Q Advisory & Development

Dream, dare and do. Working with owners and managers to develop a vision and strategy for their hotel business is what Peter Heule is proven strong at. Peter has built an all-round career over the past 20 years, from e-commerce in the travel market to leading large team in the European hotel industry. With knowledge from the traditional hotel market to dynamic new concepts such as: short stay and micro-living. In addition to his work as Director for Q Advisory & Development, he is active as an entrepreneur and consultant.

Senior Management

Sander Allegro

Chairman - Quality Lodgings

Hospitality, strategy and innovation are the core concepts in Sander Allegro’s professional activities. Creativity, vision and the translation of complex concepts into practically applicable solutions are characteristic of Sander’s approach and work delivered in which the balance between “high tech” and “high touch” is vital.

In addition to his work as chairman for Quality Lodgings, he is active as an entrepreneur and consultant.

Maurice Barbier

Business Analyst

Maurice Barbier is a specialist, committed, sociable, and a real team player. With a great deal of passion and strength, he dedicates himself to his role as a specialist in management and operations with the right reports and KPIs, implementing improvements together and optimizing IT processes.

Maurice is a sounding board for operational departments and works with others in the search for new developments with a distinctive character. His motto is: Moving forward and innovating together!

Nikie Houben

General Manager - Thermae 2000

An energetic and innovative hospitality professional who always radiates positivity. In recent years, she has led multiple hotel openings and hotel tech start-ups, where her fresh perspective and progressive approach surprise and inspire time and again. Her dynamic personality and creative solutions make her a pioneer in her field.

Nikie is a true team player who enjoys empowering team members and achieving goals together.

André Tammer

General Manager - Kasteel Engelenburg

A leading hospitality professional with a wealth of experience. With his charismatic personality, in-depth industry knowledge and inexhaustible enthusiasm, he ensures an unparalleled guest experience. His attention to detail and friendly approach make André a welcome partner in the world of hospitality.

Rely on André for an extraordinary and unforgettable hospitality experience, where integrity and passion for guest satisfaction always come first.

Board of Directors

Bas Tolmeijer

Managing Director

Bas’s expertise lies in asset management, financial strategy, and the operational management of complex organizations. He can draw on a wealth of management experience in international hospitality, where he served as a general manager, area director, and vice president for various hotel chains.

Bas is also involved in various companies as an entrepreneur, investor, and CEO.

Francesco Monaco

Managing Director

After a long career in the international hotel industry, he and Bas started their first company in 2001. In 2005 they founded a hotel company, which was expanded in the following years and successfully sold in 2018. Specializing in sales, marketing and communications, his responsibility lies in the commercial development and strategy of the company.

In addition to his work for Q Hospitality Group, Francesco is active as an investor and is creator and founder of the Dutch Hotel Award.

Board of Directors

John Stoffers

Finance Director

With more than 30 years’ experience, John can justifiably call himself a veteran in the hotel industry. He has held various senior management positions at several international hotel chains.

Although he has a very wide area of focus and can contribute to most issues, his expertise lies in the fields of financial organization, legal matters, and IT systems. 

Martijn Hermus

General Counsel

Martijn has been an attorney-at-law for 20 years at various international law firms. In that capacity he already worked with Bas, Willem-Jan and Francesco for years. Martijn has broad experience on mergers & acquisitions, corporate law and real estate. A practical no nonsense and always target focussed approach characterizes Martijn. He always delivers solutions. Martijn is responsible for all legal affairs but with his creativity also importantly contributes to inventing, developing and realizing new concepts.

Wouter Dekker

Director - Q Operations

Loyal, straightforward, and creative. Thinking outside the box and always looking for new concepts within the hotel industry are his greatest passions.

After graduating in Hotel Management, Wouter worked for various hotel brands and was the general manager responsible for various hotels. He takes pride and pleasure in ensuring operational efficiency and building enthusiastic management teams.

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