EHM Group acquires Apollo Hotel de Beyaerd

The well-known leisure & conference hotel De Beyaerd will be acquired by EHM Group from 1 June. The acquisition will allow the entrepreneurs to pick up where they left off with the sale of Apollo Hotels in 2018.

Growth ambition yet to be stilled

“A welcome reunion,” is how Bas Tolmeijer of EHM Group calls the takeover of De Beyaerd. “We always thought it was a beautiful place: truly a prime location on the Veluwe to fall in love with. When it became known that the current owners intended to disinvest it, we did not hesitate for a moment and the purchase was quickly concluded.”

Built in 1994, Hotel De Beyaerd offers 91 comfortable rooms, 11 banqueting & conference rooms for up to 350 people, a meeting villa, a bar, a restaurant and excellent leisure facilities such as sauna, fitness and an outdoor swimming pool. The 4-hectare site is also home to the outdoor centre Veluwe Events.

Alexander Kluit, managing director of Leonardo & Apollo Hotels Benelux, is delighted with his successors: “When you have put your heart and soul into a company for so long, you want to be sure that the company and, of course, the employees are in good hands. I am convinced that with EHM Group the passion will continue successfully.” He said the sale is in line with the chain’s strategy, which focuses on growth in the Benelux and the operation of city hotels under the Leonardo & Apollo brands.

An exceptional perspective on the future.

EHM Group has a special view on the future of Hotel De Beyaerd. Bas Tolmeijer: “Of course the plans still have to take further shape, but we mainly want to invest in increasing the culinary quality, wellness and relaxation. The emphasis will be on a concept with strong appeal for the leisure market.” The acquisition underlines the vision to operate striking hospitality properties, each with its own unique character. According to Tolmeijer, more developments and acquisitions are in the pipeline: “Together with our investment unit Hera HRI, we are working on further growth of the company and will expand our portfolio with great companies and participations.”